Morrisons and Kellogg’s have announced the return of their school holiday ‘Breakfast
Clubs’, offering free meals to families across the UK to help ease the financial pressure
over the summer holidays.
As schools close for the summer holidays, many parents face a financial pinch, with
new research from Morrisons showing that more than half (54%) of parents feel the
strain during the long summer period. In fact, “week three” of the school holidays is the
critical tipping point where the financial impact is most acutely felt by households.
Almost half (48%) of parents also confessed they have been forced to skip meals
entirely just to make ends meet and ensure their child does not go without – with
breakfast being the number one thing cut from the menu.
Families visiting their local Morrisons Café throughout the summer holidays can enjoy a
free ‘Kellogg’s Breakfast’, which includes a bowl of cereal and a portion of fruit. The best
part, it’s not just for kids, adults get to eat completely free too.
Both kids and adults can choose from much-loved favourites Corn Flakes or Rice
Krispies, topped with their choice of dairy or non-dairy milk and a free apple or banana.
The summer holiday offer will be available from 29th June to 6th September across all
Morrisons Cafes nationwide.
*From 29.06.2026 – 06.09.2026, 12.10.2026- 01.11.2026, 21.12.2026- 03.01.2027. This
offer is redeemable all-day Monday to Sunday. Simply say ‘Kellogg’s Breakfast’ at the till
point at any UK Morrisons Café to receive breakfast, which includes a free portion pack
of Cornflakes (24g), Rice Krispies (22g) with milk or milk alternative (125ml). Limit of 1
breakfast per customer per day. Offer is not transferable and cannot be exchanged for
cash. A recommended balanced breakfast includes a bowl of cereal, plus milk or milk
alternative, a portion of fruit and a glass of water. TM ® © 2026 Kellanova.